What must not be done?

Encouraging clicks

In order to ensure a good experience for users and advertisers, publishers may not request that users click the ads on their sites or rely on deceptive implementation methods to obtain clicks. Publishers participating in the AdSense programme:

* May not encourage users to click the Google ads by using phrases such as "click the ads," "support us," "visit these links," or other similar language
* May not direct user attention to the ads via arrows or other graphical gimmicks
* May not place misleading images alongside individual ads
* May not promote sites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites
* May not compensate users for viewing ads or performing searches or promise compensation to a third party for such behaviour
* May not place misleading labels above Google ad units - for instance, ads may be labelled "Sponsored Links" but not "Favourite Sites"

What does a site must not contain?

Sites displaying Google ads may not include:

* Violent content, racial intolerance or advocacy against any individual, group or organisation
* Pornography, adult or mature content
* Hacking/cracking content
* Illicit drugs and drug paraphernalia
* Excessive profanity
* Gambling or casino-related content
* Content regarding programmes which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails
* Excessive, repetitive or irrelevant keywords in the content or code of web pages
* Deceptive or manipulative content or construction to improve your site's search engine ranking, e.g. your site's PageRank
* Sales or promotion of weapons or ammunition (e.g. firearms, fighting knives, stun guns)
* Sales or promotion of beer or hard alcohol
* Sales or promotion of tobacco or tobacco-related products
* Sales or promotion of prescription drugs
* Sales or promotion of products that are replicas or imitations of designer goods
* Sales or distribution of term papers or student essays
* Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others

Howmany ads can I place

Ad Placement

AdSense offers a number of ad formats and advertising products. Publishers are encouraged to experiment with a variety of placements, provided the following policies are respected:

* Up to three ad units may be displayed on each page.
* A maximum of two Google AdSense for search boxes may be placed on a page.
* Up to three link units may also be placed on each page.
* Up to three referral units may be displayed on a page, in addition to the ad units, search boxes and link units specified above.
* AdSense for search results pages may show only a single ad link unit in addition to the ads Google serves with the search results. No other ads may be displayed on your search results page.
* No Google ad or Google search box may be displayed in a pop-up, pop-under or in an email.
* Elements on a page must not obscure any portion of the ads.
* No Google ad may be placed on any non-content-based pages.
* No Google ad may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant.

Competitive Ads and Services

In order to prevent user confusion, we do not permit Google ads or search boxes to be published on websites that also contain other ads or services formatted to use the same layout and colours as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Google ads.

What is CPM?

CPM stands for "cost per 1000 impressions." Advertisers running CPM ads set their desired price per 1000 ads served, select the specific sites on which to show their ads, and pay each time their ad appears.

For publishers, this means revenue in your account each time a CPM ad is served to your page. CPM ads compete against pay-per-click (or CPC, cost per click) ads in our ad auction, so only the highest performing ads will be served to your pages. Advertisers will need to bid a higher CPM than the existing CPC ads in order to show.

CPM ads can be either text or image ads, and are always site-targeted. CPM text ads will expand to take up the entire ad unit. These expanded text ads can be viewed on our Ad Formats page.

How does google pay me?

Google AdSense offers payment to publishers in US dollar checks as well as local currency options in many locations. Secured Express Delivery is available to all publishers, and Electronic Funds Transfer is offered to publishers in a select number of countries and territories.

Electronic Funds Transfer: With Electronic Funds Transfer (EFT), your payment is deposited directly into your bank account in your local currency. To find out more about this free payment type, please read What is Electronic Funds Transfer?

Local currency checks: Google will convert your earnings from US dollars into your local currency if this option is selected. Available to publishers in more than 40 countries, local currency checks are generally less expensive to deposit at your bank, and take less time to clear. For instructions on selecting local currency checks as your form of payment, read How do I sign up for local currency checks?

Secured Express Delivery: Secured Express Delivery ensures that your check arrives quickly and safely by using a courier service to send your check to you. You can find out more about Secured Express Delivery, including related fees, by reading What is Secure Delivery?

Can I use the same account for multiple websites?

There's no need to open another account or notify us when you place the AdSense code on a new site. The ad code and search code generated through the guided steps on the AdSense Setup tab of your account are valid for any page in any site on which you want to display Google ads or an AdSense for search box. Simply add the code to your page source, and we'll automatically detect the new site.

To place the code on a new site, please follow the steps below:

To display Google ads:

1. Log in to your account at https://www.google.com/adsense
2. Click the AdSense Setup tab and choose AdSense for content as the product
3. Follow the guided steps to choose your ad type, format, color, and any additional options
4. Copy the ad code from the Your AdSense Code box
5. Paste the code into the appropriate page on your site

To display an AdSense for search box:

1. Log in to your account at https://www.google.com/adsense
2. Click the AdSense Setup tab and choose AdSense for search as the product
3. Follow the guided steps to choose your search type, search box, search results style, and any additional options
4. Copy the search code from the Your AdSense Code box
5. Paste the code into the appropriate page on your site

What to do if verification email haven't received?

What is a verification email and what do I do if I haven't received it?

Once you've applied, you'll receive an email asking you to verify your email address. You must click on the link in this verification email in order to confirm your email address. Until you complete this process, we'll be unable to review your application for AdSense.

If you haven't received your verification email, it may be in the Bulk/Spam folder of your email account, so please check there before requesting a replacement.

To request that the email verification message be resent:

1. Visit the AdSense homepage at www.google.com/adsense.
2. Sign in using the email address and password provided with your application.
3. Click the Sign In button.
4. Click Send.
5. Check your email account.

When you receive the email, simply click on the link to confirm your email address. This will submit your application to us for review, and we'll follow-up with you by email in 2-3 days.

how long does google takes to approve my account?

Once you've submitted your AdSense application and verified your email address, it typically takes 2-3 days for our specialists to complete the review. However, depending on the volume of applications we receive, it may take up to one week.

As soon as we've reviewed your application, we'll send you an email with details on your application status.

Howmuch will I earn through this programme?

The Google ads you are able to display on your content pages can be either cost-per-click (CPC) or cost-per-1000-impressions (CPM) ads, while AdSense for search results pages show exclusively CPC ads. This means that advertisers pay either when users click on ads, or when the advertiser's ad is shown on your site. You'll receive a portion of the amount paid for either activity on your website. Although we don't disclose the exact revenue share, our goal is to enable publishers to make as much or more than they could with other advertising networks.

The best way to find out how much you'll earn is to sign up and start showing ads on your webpages. There's no cost, no obligation, and getting started is quick and easy.

Once you're a part of Google AdSense, you can view your earnings at any time by logging in to your account at https://www.google.com/adsense and clicking the Reports tab. You'll be able to see the total number of page and ad unit impressions, ad clicks, clickthrough rate, effective CPM, and your total earnings so you can get an idea of how well the program is performing for you and how much you can expect to earn over time in the program.

Does google ban your account?

AdSense is a fantastic product that has provided many webmasters with a decent income. Some webmasters have even become millionaires on AdSense income alone.

It is understandable that Google are very strict when it comes to fraud. Webmasters who click on their own ads aren't stealing from Google they're stealing from the advertiser who has placed the ad with Google. If Google weren't hot on finding and banning fraudsters their AdWord customer base would diminish as advertisers lost all faith in the scheme and choose another online advertising strategy.

Sometimes however Google gets it wrong and ban someone from their scheme who is innocent. Once Google ban you from AdSense it is notoriously difficult to prove your innocence and get accepted back onto the scheme.

It may be difficult but it's not impossible.

How do I know this?

Well I was banned incorrectly by Google from AdSense and managed to prove my innocence, get reinstated and have been earning decent AdSense money ever since. If you find yourself in the same position hopefully reading my story will help you get re-instated on the AdSense programme.

OK lets start at the beginning. I'd built my first website and applied for AdSense. I didn't hear anything for three weeks so I asked them if I could have an update via the Google website. Within 48 hours they sent the following reply.

Hello Paul Middleton,

Your AdSense account was found to be related to an account previously disabled for invalid click activity and we have therefore disabled your account. Publishers disabled for invalid click activity are not allowed further participation in AdSense and do not receive any further payment. The earnings on your account will be properly returned to the affected advertisers.

As outlined in our programme Terms and Conditions, Google reserves the right to terminate any publisher's participation at any time.

Sincerely,

The Google AdSense Team

Well I can assure you I was surprised and a bit upset. I'd never had an AdSense account in my life so how could my account be related to anything let alone an account previously disabled for invalid click activity!

I was at a loss. What could I do? I knew I was innocent but Google obviously thought otherwise. Google don't provide a phone support line so I had no one to ask.

I trawled the AdSense forums for answers and various theories were given some seemed a bit far-fetched but one stuck a chord. 'Possibly the previous owner of your domain was guilty of click fraud and now your domain is blacklisted'. This made some sense as I'd only purchased the domain a few weeks earlier. This had to be it.

I then thought of a reply that would go some way to proving my innocence and ended up sending the following.

Hi guys,

Thanks for the reply.

I have never had an active AdSense account so it can not have been me that had the 'invalid click activity'.

My only thought is that a previous owner of the domain makingonlinemoney.com had their account disabled for this??

Please see the whois data below which shows that I have only owned the domain since May this year. The domain was available and I have no idea who owned it before me. I can get godaddy.com to confirm this if required.

I am keen to try the AdSense programme and can assure you I will fully respect your Terms and Conditions and programme policies if accepted onto your scheme.

I would ask therefore that you enable the account if my site meets your criteria.

If you have any further questions regarding my ownership of the makingonlinemoney.com domain please let me know. As I said I will be happy to get further confirmation from godaddy.com if required.

Thanks & Rgds, Paul.

I didn't get a reply for a week so I resent the above email. The next day I got the following from Google.

Re: Disapproved application.

Hello Paul,

Thank you for your email.

We apologise if the prior disapproval of your application was made in error.

We've now reviewed and approved your application. Please check for a separate application approval email for your records. The approval email also includes detailed instructions on how to access your new account and get started.

Great!! I was in and able to start making money with the AdSense scheme.

So what is my advice to people who get banned from AdSense incorrectly?

I have four points of advice for anyone unfortunate enough to be in the same position as me.

1. Be patient. – AdSense is constantly growing in terms of participants and the AdSense team gets thousands of requests a day regarding their scheme. Don't be to upset if you don't hear back from them in 48 hours. If a week has passed since your communication resend.

2. Be polite! – Quite often I hear of people banned from AdSense who go in with all guns blazing. I can understand that people are angry and frustrated by being accused of something they didn't do but remember you're dealing with human beings. Human beings don't react positively to being ordered to do something or worse verbally abused. To increase your chances of a positive outcome be firm but polite at all times.

3. Provide evidence to back up your innocence. – If possible include evidence to help prove your innocence. I included my 'whois' data for my domain to prove I had only owned the domain a few weeks. I also offered to provide any further information they required.

4. Never give up! If you're innocent don't give up. If after emailing them several times using the above techniques you don't get anywhere find the details of Google's head office for your area (use Google!) give them a call and ask to speak to the AdSense team. Write letters offer to meet them in person.

If you've been banned from AdSense and it was your fault the above technique won't work. There is however a common sense of getting back in to the scheme that has worked in the past for people caught cheating. That's another article though.

MY ADSENSE INCOE BY 10th OCT