What does a site must not contain?

Sites displaying Google ads may not include:

* Violent content, racial intolerance or advocacy against any individual, group or organisation
* Pornography, adult or mature content
* Hacking/cracking content
* Illicit drugs and drug paraphernalia
* Excessive profanity
* Gambling or casino-related content
* Content regarding programmes which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails
* Excessive, repetitive or irrelevant keywords in the content or code of web pages
* Deceptive or manipulative content or construction to improve your site's search engine ranking, e.g. your site's PageRank
* Sales or promotion of weapons or ammunition (e.g. firearms, fighting knives, stun guns)
* Sales or promotion of beer or hard alcohol
* Sales or promotion of tobacco or tobacco-related products
* Sales or promotion of prescription drugs
* Sales or promotion of products that are replicas or imitations of designer goods
* Sales or distribution of term papers or student essays
* Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others